Google is definitely not just a search engine. It has had amazing success with its Android phone and its latest project – Glass – is doing what Apple’s iPhone and iPad used to do: generating a lot of rumours and excitement that is getting tech aficionados all hot under the collar.
Google’s project Glass looks to be coming to fruition. Earlier this week Google released a promo video on Youtube showing how its new product will work. They are essentially smart glasses that can take pictures and videos and respond to the voice commands of the user. All very Jetsons if you ask me, but this could be the next big thing in wearable technology, considered a major growth market in technology hardware.
How many of us thought we would never in a million years need a smartphone, a laptop and an iPad? Now most people are probably browsing on our laptops while playing music on an iPad and using our smartphones instead of a house phone. Thus, perhaps these new smart glasses aren’t as outlandish as they first seem. If they do take off then Apple risks losing its crown as the King of tech to Google.
Even the marketing strategy around Glass is Apple-esque. Apple’s late co-founder Steve Jobs used to announce new products at a conference, where he tried out the gadget and showed it to the world. Likewise, Google’s co- founder Sergey Brin was spotted wearing a pair of smart glasses on the subway in New York recently, thus linking the founder to the new product. Like Apple’s marketing strategy before it, this emphasizes the faith Google has in this product.
Of course, the other key indicator is the stock price. Apple’s has headed south and lost more than 30% since September 2012, while Google’s share price has jumped 25% since November last year. While Google is still smaller than Apple in terms of market share, if it can get a good head start in new wearable technology phenomenon then Google might just become the new Apple, and return to being the tech King.