The creative sector in Britain is one of the largest in the world!
It encompasses advertising, architecture, arts and crafts, design, fashion, film,video, photography, software, games, e-publishing, creative tech, music, publishing, radio and TV, etc.
This is a very broad range of areas and goes to the heart of how we get our entertainment every day. Largely the entertainment not derived from the sporting sector is derived from the creative sector. This places a big responsibility on the sector but also, when you think about it, shows just how vital it is to everyone’s lives.
I have observed that there is historically a disconnect between creative and the City and/or investors. A lot of investors don’t understand the investability of the creative sector or how important it is to our lives.
With the exception of ‘bread, milk and water ’, most people cannot do without their phones, music, favourite downloaded shows or games each week. This places the creative sector to the top of the list after our most immediate needs are taken care of and makes it far from non-essential – it is absolutely irreplaceable and integral.
The juxtaposition evident is that whilst products and services in this sector are consumed from discretionary income, most people would consider them vital to their daily lives.
Right there, that makes a strong case for investability. So investors should take notice!