Are you one of those people who’s set up a Twitter account or a Facebook page and then thought ‘I don’t get it, I don’t know what to do?!’ Don’t worry, you’re not alone.
The reason people fail on social media or give up after a couple of weeks is because they don’t have a plan. In this post, I’m going to share with you 5 steps I use that help me find new customers on all of the social media sites I use.
1. Create your profile: This is your shop window, it helps you get found in a search and when people do find you, what you’ve written is so compelling they want to connect with you and find out more. Use keywords that people use to search for what you do and make it clear what you offer and who you offer it to.
2. Build a targeted network: It’s not much use just connecting with anyone and everyone. You need to connect with people who can help you achieve your objectives. Connect with prospects, existing customers, suppliers, people you can learn from and referral partners.
3. Build relationships: You can’t stop once you’ve built a following, you need to interact with your audience. You need to build the know, like, trust factor and that means helping your audience, talking to them, and getting to know them.
4. Establish yourself as an expert: As well as getting to know your audience you need them to see you as the go-to expert in your niche. The things you post should reflect your knowledge and expertise. Post tips, links to relevant articles and answer questions around your topic.
5. Move prospects into your sales funnel: Once your audience has gotten to know you and sees you as the go-to expert, when you do post a link to an opt-in form for a free ebook or a discount voucher they’re more likely to take you up on it or share it.
This simple system works on Twitter, Facebook, Linkedin, Pinterest and Google Plus, the only difference will be the features you use to carry them out.
If you want to know more about each step (PLUS two extra steps –analysing & planning), download my free ebook: Generating Leads With Social Media http://kljsocialmedia.com/leadgen/
Karen James is a Social Media Manager & Coach, and Author of 365 Social Media Tips. You can connect with her at twitter.com/kljsocialmedia