Topics in this issue:
1. eBay News: eBay Express
2. eBay 101: Use the yellow button
3. Molly’s Diary: Keep up to date with events at Mollybol HQ
4. Ask Molly: Getting the start price right
Hello and welcome to this week’s edition of The eBay UK Bulletin.
Did you manage to catch me on Delta FM yesterday evening? After heavy traffic on the M25 (thank goodness I’ve left all that commuting behind!) I made it to the studio just in the nick of time – being late is fashionable, right? Anyway, what a great night we had and many thanks to Linda Joffee for inviting me on to her show. If you tuned in, hopefully you learnt a thing or two about making money…and how to save it! Rebecca Ash has certainly made me think a bit more about the way I spend. Remember, The eBay UK Bulletin is currently offering you the chance to buy ‘The New Spend Less Revolution’, along with ‘The eBay Business Handbook’ and receive FREE P&P: http://books.global-investor.com/pages/bundles.htm?ginPtrCode=10282&BunIndex=80
Have you ever wondered why some bidders never actually bid, after they have asked you a question…maybe they didn’t get your reply! Read about the dreaded “yellow button” below.
Plus, a week is a long time in the eBay world; so to bring you up to date with events as they happen, I have now launched a new feature on the website. Scroll down to find out more about ‘Molly’s Diary’.
[For details of this newsletter, please scroll down to the end.]
1. EBAY NEWS: EBAY EXPRESS
eBay Express is on the way, it’s a new shopping site and will offer brand new items for instant purchase ensuring that buyers receive top class service from professional sellers. eBay does seem to be trying to separate fixed price listings from auctions and eBay Express looks to be another move in this direction. Mollybol has signed up for the new service, and I will report back in a few weeks as to its progress.
Sellers in this new ‘mega shop’ must meet high standards and certain criteria to offer their items within eBay Express – although at this time there will be no extra charges for sellers to do so. eBay Express offers buyer protection to every customer; if you don’t receive your purchase or it’s not what you expected, you’re covered. eBay will refund you the price of the purchase, including postage – sounds like a great idea to me!
2. EBAY 101: USE THE YELLOW BUTTON
This week, a word of caution about a subject that could hurt your wallet if you’re a seller on eBay. It’s regarding the issue of how you reply to questions from perspective buyers.
When somebody clicks “Ask seller a question”, they can choose to hide their e-mail address. When you receive the question, you can hit the “reply” button of your e-mail browser or the “respond” button that is within the e-mail. The problem arises if you choose to reply and the sender has hidden their e-mail address; your reply will not reach the sender – instead it will disappear into the internet, never to be seen again.
eBay do warn you of this in the small print, but it is easy to make the mistake. Check to see how many you have sent to “Usetheyellowbutton”; sort your sent e-mails by “To” and scroll down to the e-mails beginning with the letter ‘U’. You may be quite upset by what you find…
Tip: Respond to e-mail questions, don’t reply.
3. MOLLY’S DIARY: KEEP UP TO DATE WITH EVENTS AT MOLLYBOL HQ
This week saw the introduction of a new feature on the www.ebaybulletin.co.uk website; ‘Molly’s Diary’. An on-line, real time, look behind the scenes of daily life as I see it.
Each day, I will record my latest thoughts and activities about eBay and the world in general. Follow the day to day activities at Mollybol HQ in the run up to Christmas, which can get a little hectic from time to time. As you would expect, it is full of hints about selling, offers an insight into the detail behind my auctions and serves up all the latest news and gossip in the world of eBay. This week, find out how you can ‘Skype me’ on eBay.
Plus, it’s a fully interactive diary, so you can leave your comments as well (polite ones only please!)
4. ASK MOLLY: GETTING THE START PRICE RIGHT
Setting the right start price is one of the most important elements of a successful auction. This week, two questions from
“the_early_bird_catches_the_worm” – http://search.ebay.co.uk/_W0QQfgtpZ1QQfrppZ25QQsassZthe_early_bird_catches_the_worm
- about this particular topic and how to make the most of reduced fees.
Just a couple of quick questions that I hope you can advise me on.
1) I never seem to get the starting price right; they always seem too low, whether it is an auction or a buy it now, despite researching previous sales. Where am I going wrong? I fear too high a price will drive potential buyers away and too low a price will do the same for the wrong reason (buyers thinking they’re inferior goods). As a result, I am making losses – or only very minor profits.
2) When, or how, can I find out about eBay’s 5p or 1p listing days? Whenever I find out about them it is too late for me to put together my pages to display them, so I end up paying full price listing fees.”
Two great questions and you win this week’s copy of ‘The eBay Business Handbook’.
You can read my full reply at ‘Ask Molly’ on the website (http://www.ebaybulletin.co.uk/blog/ask-molly/#Q15), but here are some brief pointers.
- Start at a price you will be happy with.
- Compare how other sellers are doing with similar products
- Consider increasing auction duration for more exposure.
- Cross sell from your other auctions.
- Revise your titles and use all 55 characters.
- Check your postage charges; are they too high?
Cheap listing days:
– Regularly check the www.ebaybulletin.co.uk website and this newsletter – I’ll advise, as soon as I am aware of a cheap day.
If you have a question about eBay, please send it to: firstname.lastname@example.org – I will reply personally to every e-mail I receive and remember, there are FREE copies of my book available for the best questions, tips, or stories.
– END NOTE –
Just enough time left to share with you a question recently received from a potential buyer in the USA: “Does GBP mean American Dollars or United Kingdom?”
That’s all for this week – don’t forget to check out ‘Molly’s Diary’ each day, for my up-to-the-minute thoughts and an insight into a world of coffee and sticky tape.
Best wishes and happy eBaying!
Author of the bestselling title, ‘The eBay Business Handbook’ – available direct from the publishers: www.harriman-house.com/ebaybusiness
– NEWSLETTER ADMIN –
The eBay UK Bulletin is an independent newsletter and is not approved or endorsed by eBay UK.
This weekly bulletin covers any topic associated with eBay. If there is anything you would like to see here, just email me at: email@example.com. You can find out more about me and read previous editions of this newsletter at: www.ebaybulletin.co.uk