Nowadays if you haven’t got a website for your business you haven’t got a business. Unless you rely on word of mouth you will need a well optimised website for prospective customers to find you. And even then, a lot of word of mouth is actually word of keyboard and it is sent online. The majority of the population now have the internet and use it as their main resource when researching products and services. So you need a website. However, don’t make the mistake too many start-ups do – don’t spend more than £100 on your first website.
Too many start-ups raise funding for their website through loans, crowdsourcing, family, etc., and then spend thousands on building it – this is a big mistake. With a little knowledge and resource you can have a fully functioning, search engine optimised website with e-commerce capabilities for under £100.
I advise anyone starting out to visit YouTube and look at tutorials on building a website from scratch. Start with a WordPress tutorial.
WordPress is a good content management system to start out with and have throughout the life of your website; it is used by beginners and fully fledged developers alike. The platform contains thousands of professionally designed templates, many of which are free. Another great benefit of using WordPress is plug-ins – the use of plug-ins allows you to add the desired functionality to your website without over complicating things. There are plug-ins for almost any website feature you can imagine.
The things you may need to spend out on are as follows:
- Domain name: You can get a .co.uk address for as little as £3.49 per year.
- Hosting: You can get quality hosting from as little as £2 per month.
- Templates: There are many free templates out there, but if you need extra functionality and support you may want to spend out on a premium template. These can cost from £10 to £50+.
- Internet connection: This will cost around £7 per month.
Once you have built a website to start with you will have a better idea of what you may need to spend to progress. Don’t get me wrong, web design companies and developers are necessary in most cases once your business has grown, but don’t spend money unnecessarily at the start-up stage – it could make the difference between success and failure at a time when money is tight in your business.