I recently sold a new mobile phone for £122, no big deal you might think, but this auction showed only the box.
Mind you, it was a very nice picture of a box.
All was well, not even a bid from Nigeria and the buyer is very happy. It does show the power of a good feedback score, when somebody will part with £122 based on a picture of a box.
If anybody else wants an empty box for £100, I am bound to have some lying around, please e-mail me.